While B2B and B2C marketing are undergoing dramatic changes, lead generation remains a key focus for marketers and 69% of companies consider converting contacts/leads to customers being one of their top marketing priorities.  What does this mean for you as marketer? You must segment and nurture your leads.

You can’t stop at lead generation. A lead nurturing strategy is what you need to attract, interest and engage your prospects, so they have a smooth, positive experience with your product or service. To survive in 2019 and beyond, you need to make lead segmenting and nurturing an integral part of your marketing strategy.

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